The Next Big Digital Marketing Trends In 2023

Real-time messaging platforms will be great for data collection.

Consumers want everything, and they want it all as quickly as possible. With many marketing teams, real-time messaging platforms have become an excellent opportunity to reach customers quickly, directly, and for data collection. As digital marketers, the more these real-time messaging platforms mature, the more they can make from it when it comes to customer data. They can almost become a data hub that can store everything you’ll need to understand more about your customer than ever before.

Influencer marketing will continue to boom.

It’s no surprise that influencer marketing will continue to boom throughout 2023. As of now, it’s responsible for bringing in, on average, $5.20 for every $1 spent on this type of marketing.

What was once only used by a handful of marketers is now being used by almost every digital business. Some influencers’ influence can generate a great ROI, whether through Tiktok, Instagram, YouTube, or companies collaborating with these users.

Businesses should be careful when understanding exactly what type of influencers they need for their brand. Marketers can fall short with this type of marketing because they’ve chosen the wrong individuals with no relevant audience or reach.

Youth Centered Marketing

Gen Z isn’t just the ‘next generation’ of consumers. They’re the current generation, with $143 billion in purchasing power under their belt, they made up over 40% of US consumers in 2021. On top of their impressive power as consumers, Gen Zers are trail-blazing how we view and interact with brands, largely through youth-dominated platforms like TikTok. Seeing through traditional marketing ploys, they choose to connect only with the brands that truly appeal to their interests and the way they communicate. Gen Zers want companies to be honest, transparent, down-to-earth, and authentic.

Social impact strategy front and center

Brands taking a stand when it comes to their values is nothing new. But putting their impact strategy at the forefront of their digital marketing strategy reflects a shift in how brands are framing themselves in response to global events.And we’re not just talking about reacting to disasters or socio-political events. Consumers want brands who take the initiative authentically and mindfully; who center themselves around the values and morals they stand for.